There's a gap in media for men right now. The loudest voices online have a lot to say about what men should be angry about, but very little to say about what they actually want: to feel good, to do right by their kids, to enjoy their lives. We're a media company making shows for those guys.
We're starting with men's style.
More shows are coming about the things dads enjoy: sports, the outdoors, food, money, gaming, and more. The point isn't to tell men what to think. It's to make entertaining stuff worth their time.
A men's style show that's really a confidence show.
Most guys haven't thought about what they wear since whatever they figured out in their twenties, and life has changed a lot since then. Reset Mode is about the small, surprisingly satisfying project of looking like the guy you actually are now. Co-produced with Style Girlfriend.
More shows coming. We're developing content across sports, the outdoors, food, money, and gaming. If you want to know when something drops, keep checking back or follow our Substack.
Here are a couple of shows we're excited about.
Podcast
Exploring fatherhood through the films we love
Deep dives into iconic films about fatherhood with the actors, directors, and writers who created them - plus community discussions where dads share how these stories connect to their own journey.
YouTube / Instagram
Fishing, hunting, and camping with our kids
Relatable tutorials on teaching kids outdoor skills, gear reviews for parents, and guidance on using time in nature to bond with your kids.
The internet has gotten really good at telling men what to be mad about. It's gotten weirdly bad at telling them anything else. There's a whole stack of things dads actually want to know - how to dress, how to cook for their kids, how to handle their money, how to be a good friend at 45 - and the voices doing that work well are scattered and hard to find.
The guys we're making this for are doing the work of being good dads and good men. They don't need a lecture, they don't need a pep talk, and they don't need someone selling them outrage. They need stuff that's good: good shows, good connection, good company. That's the bar.
We write there about what we're making, what we're learning from the dads we talk to, and the occasional thing we just find interesting.
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