Content Strategy
A social-first media strategy built for dads.
Three interconnected verticals — social amplifiers, original shows, and creator partnerships — working together to reach millions of fathers where they already are.
Three interconnected verticals — social amplifiers, original shows, and creator partnerships — working together to reach millions of fathers where they already are.
Real, unscripted voices from dads who share their audiences' interests and values — across a diversified set of content formats and platforms.
Interest-focused Instagram and TikTok accounts that build massive reach through memes, curated content, and quickly consumable formats.
YouTube series, podcasts, and digital shows that cultivate authentic dad voices through content they love.
Collaborating with established dad creators to elevate pro-social narratives through their authentic, trusted relationships with followers.
Interest-focused Instagram and TikTok accounts that serve as an experimental sandbox — testing what gains traction, growing audiences, and building massive reach with fathers.
Our amplifier accounts across sports, nostalgic TV, and outdoors content are already reaching millions of men — testing what resonates before investing further.
Views in 2 months
Engagements
Male viewership
Ages 18–54
Authentic voices and personalities that truly connect with dads — through shows at the intersection of their interests and their identity as fathers.
Relatable tutorials on teaching kids outdoor skills, gear reviews for parents, and guidance on using time in nature to bond with your kids.
A men's style show that goes beyond surface-level fashion — helping dads express themselves and build confidence while weaving in positive masculinity and setting an example for their kids.
Deep dives into iconic films about fatherhood with the actors, directors, and writers who created them — plus community discussions where dads share how these stories connect to their own journey.
We work with established dad creators — or acquire their accounts — to amplify pro-social narratives through voices that millions of fathers already trust.
We partner with dad creators who already have authentic relationships with their audiences — helping them elevate pro-social narratives and leverage their trust to advance stories dads need to hear.
We identify high-potential creator accounts and bring them into the Dads Initiative ecosystem — providing resources, production support, and strategic direction to scale across platforms.
We're looking for partners and funders who believe that reaching fathers through culture can change the conversation — and the country.
Name and organization are optional. Email and a little context help us reply quickly.