Social amplifiers, original shows, and creator partnerships work together to reach fathers where they already are.
Real, unscripted voices from dads who share their audiences' interests and values - across a diversified set of content formats and platforms.
Interest-focused Instagram and TikTok accounts that test what gains traction and build fast reach.
YouTube series, podcasts, and digital shows built around things dads already care about.
Collaborations with established dad creators who already have trust with their followers.
Amplifier accounts across sports, nostalgic TV, and outdoors content help us learn what fathers actually stop for before we scale larger formats.
We're starting with men's style. More shows are coming about sports, the outdoors, food, money, gaming, and the everyday interests that dads make time for.
A men's style show that's really a confidence show.
Most guys haven't thought about what they wear since whatever they figured out in their twenties, and life has changed a lot since then. Reset Mode is about the small, surprisingly satisfying project of looking like the guy you actually are now. Co-produced with Style Girlfriend.
We work with established dad creators - or acquire promising accounts - to build authentic distribution and elevate pro-social stories through voices fathers already trust.